WEBINAR HOSTING & PRODUCTION SERVICES
Everything that happens during the live event and the hour before.
For the client, hosting begins an hour beforehand when they join for their prep call. For Rally Point Webinars, the hosting process begins before then:
This happens during the hour before the webinar goes live. The webinar production team and the client presenter (andany support personnel) join this call. The webinar producer leads the call running through a production checklist, just as an airplane pilot does prior to takeoff. The call includes:
The mission of the production team includes having the speaker(s) devote as much focus and energy onpresenting as possible. The team results in the team taking on as much as possible. Those responsibilities include:
– Transitions, such as segueing to the live, Q&A session
– Q&A moderation
– Final remarks
– Troubleshooting moments
The moderator also plays the role of marketer during the webinar, plugging any special offers, products, services, etc. This allows the presenter to remain the content expert who provides only his or her expertise.
Webinars can have dozens, hundreds, or thousands of attendees. That is a lot of eyes, ears, concerns, questions, issues, and feelings to attend to. It makes sense to have at least one person dedicated to those needs. Rally Point Webinars provides at least one production associate to attend to all of that:
The rule here is: plan and practice for every contingency. That means thinking through levels of failure: what if one component goes wrong, what if two… what if a backup fails, etc. The bottom lineis: procedures must be in place so that the show go on. Rally Point Webinars has resources and procedures in place of each emergency. For example:
Audio – The phone call drops. Or, the line goes dead. Or, the mute button doesn’t unmute. Or, the mic orear piece quits. Sometimes the speaker may know. Sometimes they may continue talking unaware. None of this is desirable.
Computer/Internet – The Internet cuts out completely. The Internet goes in-and-out, once or multiple times. The computer crashes. Something in the webinar room freezes.Environmental – To pick one example, the fire alarm sounds prompting the building to be evacuated. It’s hard to bow out of the event if thousands of dollars have gone into marketing and top prospects have joined.
Other types of issues include platform Issues, production issues, and in-room issues.
Just like a NASCAR race, many, many scenarios are planned for, professionals stay at the ready, and there is no stopping. Rally Point Webinars brings all this to bear for it clients.