Professional Webinar with Hired Analyst for Marketing and Advertising Agency
Produce a Professional Webinar for Your Agency
Client Profile
Leading marketing communications and advertising agency.
Webinar Goal
With a considerable investment, the client hired a sought-after analyst to share proprietary biometric market research with its own clients and prospects on the effectiveness of various advertising and marketing techniques.
Ad Agency Webinar Summary
The marketing communications and advertising agency brought in an highly-esteemed outside expert to deliver a presentation to its own clients and prospects on propriety biometric market research. The hour-long webinar was bookended by short presentations from senior executives. Measurements and analyses of studies that test such metrics as when a consumer’s corneas dilate and how fast the pulse quickens in response to certain advertising and marketing methods were measured and analyzed.
Rally Point Webinars’ Professional Services Webinar Difference
- The advertising agency entrusted Rally Point Webinars to work directly with the high-value analyst. Our experience in webinar and virtual event production was a perfect match for the quality of content and caliber of the speaker.
- Rally Point Webinars' robust webinar platform delivers the high-quality experience that audiences expect from a Top 5 ad agency. The Rally Point Webinars production team worked closely with the agency to prepare its speakers and hired analyst, ensuring all felt confident in their equipment and presentations. Since the analyst was offsite presenting the research data from a home office, Rally Point Webinars made sure to test for background noise and Internet speed prior to the live webinar. We also addressed such mundane but possibly problematic goings-on such as lawn care and family schedules. The outside analyst was so impressed with Rally Point’s thorough preparation that he gave us 50 percent more time than the client had paid for.
- The agency’s webinar was a huge success, with many attendees remarking on how much information they gleaned from the research. The agency itself was impressed with Rally Point Webinars' expertise and attention to detail, and ability to deliver a highly-polished event.
Questions about producing a webinar for your agency or professional services business? Contact Rally Point Webinars today.
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