Keep Your Customers Up to Date with Monthly Webinars Produced by Rally Point Webinars

Client Profile

A global leader in plastics manufacturing.

Monthly Webinar Goal

To strengthen thought leadership and generate sales opportunities by delivering timely and key information to global customers about best practices and innovations in manufacturing. 

Monthly Webinar Summary

In an effort to keep customers apprised of product updates, best practices, and innovative solutions, the plastics manufacturer worked with Rally Point Webinars to deliver monthly webinars to customers and prospects around the world. The webinars featured in-house engineers and technical experts discussing maintenance of components, best practices for getting the most out of performance, and new product releases. In addition to providing tips and information, the company encouraged registrants and attendees to ask questions and engage with the speakers. The result was fruitful online events about various challenges and opportunities, ranging from supply chain issues to increased demand, which the company then used to better serve its customers and prospects. 

The Key Benefits of Creating a Webinar Series with Rally Point Webinars

• Rally Point Webinars coordinated different webinar options to serve the manufacturer’s customers across time zones, including APAC, EMEA, and the Americas.

• Setting the stage, Rally Point Webinars worked directly with the company to set the stage for each speaker, ensuring the lighting, audio and video quality, and branded backdrop were ready for prime time. During the webinar broadcasts and beforehand, the Rally Point Webinars team monitored a block list and utilized proprietary technology to prevent competitors from joining the webinar. 

• Intended as a soft sell and value add, the monthly thought leadership series enabled the manufacturer to gather sales intelligence about its customers and prospects around the world. As one example, webinar attendees were given the option to request an on-site equipment and process review, which resulted in the manufacturer setting up sales calls with the opportunity to upgrade equipment and sell new products. 

Questions about hosting a monthly webinar for your manufacturing business? Contact Rally Point Webinars today.