Poor preparation and poor processes cause the most, and most glaring, problems. Problems usually bubble up during the live event when everything has to work in concert.
Think of a webinar as a choreographed dance performance. Everything is planned out. Everyone has prepared. Everyone knows their role. Everyone follows a timeline of events. When the curtain lifts or, when the moderator says, “Hello and welcome,” each person in the performance should be ready to perform as planned.
Errors or emergencies may still happen. But, each of those should have be planned for. If not, your audience of clients, employees, or prospective customers will watch your organization struggle and possibly not deliver what it promised.