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Marketing Strategy

Develop a clear set of measurable goals and plan how to reach them.

We work with you to establish the goals of your webinar campaigns. These may include:

  • Profiling of the ideal webinar attendee.
  • Setting the number of attendees you would like to have and the number of people you would like to contact.
  • Determining the number of short and long-term leads you would like the event to generate.
  • Planning what kinds of content—on-demand webinars, white papers, case studies, articles, podcasts, e-books, and blog posts—that you would like your webinar to create.
Once we establish these goals, we collaborate with you to write an action plan for reaching them.