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Article:
Marketing Lessons from Your Sock Drawer
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By Patrick R. Cahill, Principal
It's getting colder in Boston and the changing seasons called for some fall cleaning. As I washed, folded, and organized, I was left staring at an all too familiar sight: a drawer of mismatched socks.
I mention this because - it turns out - organizing your sock drawer has some valuable lessons to each us about marketing execution.
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White Paper:
The 7 Keys to Running a Glitch-Free Webinar
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By Rally Point Webinars
Imagine it is 2 p.m. and your company's live webinar has just begun. You are responsible for it running flawlessly.
This white paper outlines the webinar facilitator's role and explains the seven keys to running a glitch-free webinar.
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Article:
4 Keys to Putting Relevant Thought into Thought Leadership
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By Fiona Czerniawska, Founder, Source
When we surveyed the marketing departments of 50 firms, 40% of niche firms said differentiation was the biggest challenge they face. That proportion steadily rises as firms get bigger until, for the very biggest consulting firms, it eclipses all other problems.
Nowhere is this more apparent than in the thought leadership stakes.
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Client Webinars
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October 21:
How to Make Webinars Your Most Effective Marketing Tool
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Fast Fact
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Webinars and podcasts are the most popular social media resources for business information. Roughly 69% of the 2,393 professionals surveyed reported using them.
-Business.com 2009
Business Social Media
Benchmarking Study
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Testimonial
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"Our experience with Rally Point has been outstanding. They listened, really listened to what we needed. The end result is just great. We hope to collaborate again in the future – and we highly recommend this great team."
John Verry and Lisa Zorovich,
Principal Security Consultant and Director of Operations,
Pivot Point Security
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About Rally Point
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We help professional services firms grow their revenue by expanding their reach through online events.
We do this by developing content, executing marketing campaigns, running flawless webinars, and creating sales conversations for our clients.
www.rallypointwebinars.com
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