| How
to Tap into Your Firm's Brainpower to Create Compelling Content |
|
 |
By Aaron Joslow, Principal
Many professionals have the potential to become thought
leaders, but don't. Two problems stop them.
They either do not realize they could become thought
leaders, and never bother expressing their expertise.
Or, if they do express themselves, they do it halfway,
publishing a collection of shop-worn phrases and half-articulated
concepts instead of fully-developed ideas.
These problems take a subtle but profound toll on firms
and professionals.
Read More
|
|
| Before
the Demo: Influencing Prospects' Perceived Needs |
|
|
By Patrick R. Cahill, Principal
If
you are a service firm looking to grow, online events will
help. You know this. Unfortunately, there's tremendous range
of what these online events often are and what they can be.
All
too often when I speak with prospective clients, they want
to do demos of their services or products, exclusively. It's
worked for them in the past, so why not continue?
Read More
|
White
Paper:
The Business Case for Lead Generation Webinars |
|
|
By Rally Point Webinars
Webinars
create new business and cut marketing costs for many
services firms. But, can they do that for you?
This
white paper makes the business case for how running
webinars at your firm can make business sense.
Don't
miss out. Download this white paper today.
|
|
| 3
Must-Have Metrics for Your Marketing Staff |
|
 |
By Jay Lipe, Emerge Marketing
In
most marketing matters you have to walk before you run.
Basic marketing metrics help you do this as the starting
steps to any marketing effort.
According
to a Blackfriars study of American senior business executives
conducted in the second quarter of 2004, only 38% of
these executives say their companies are measuring the
results of their marketing efforts.
If
your company falls outside this number, address the
issue at once by using one or all of these three marketing
metrics.
Read
More
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|
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|
Client Webinars |
| New
On-Demand Webinar:
March
11:
4
Secrets to Unlocking the Value of Your PMO
March
25:
Client
Retention Strategies: 6 Steps to Building Long-Lasting, Profitable
Client Relationships
|
Fast
Fact |
The webcasting industry was worth $83.3 million in 2007 and
is predicted to grow to be a $3.4 billion market by 2014.
-Melanie
Turek
Principal Analyst
Frost & Sullivan
|
Testimonial |
"Rally Point really delivers the goods when it comes
to online presentations.
"Our
webinar was silky smooth thanks to Rally Point's professionalism
and technical knowledge.
"Their
customer service is top notch!"
-Shannon
L. Nicholson
Vice
President of Sales
Wasabi Publicity, Inc.
|
About
Rally Point |
We help professional services firms grow their revenue by
expanding their reach through online events.
We do this by developing content, executing marketing campaigns,
running flawless webinars, and creating sales conversations
for our clients.
www.rallypointwebinars.com |
|
