My uncle told me as a kid "that a good idea isn't worth a dime." Good ideas would only grow his publishing company if somebody did something with one.

Your company leaders have millions of dollars of good ideas, stories, and information in their heads that prospective clients would love to read. To cash in, you need to start by interviewing your leaders.

Here are some key actions for interviewing leaders to create content for your company's marketing campaigns.

Every good plan starts with knowing where you want to go. “How to Market Your Webinar: The General’s Guide to Planning a Webinar Campaign” helps marketing leaders set that goal.

Whether you are designing your first webinar program or trying to improve the results of your latest webinar series, this white paper will help you.

Download this white paper to learn what every general needs to organize their webinar troops!

The second step in my seven step Smarketing (Sales & Marketing Alignment) strategy is to understand what makes you win.

Smarketing Strategy #2 – using the Situation, Target, Plan (STP) framework to align your sales and marketing efforts – is to analyze sales to your best customers so you understand what makes you win.

It’s what I call a Won Sales Analysis™ - aka Trigger Event Analysis™. You can use this information to target and reach the best prospects and help them define the problem, design the solution, and start developing a relationship before your competition even knows there is an opportunity.