Article:
From Their Brains to Your Prospects' Desks: How to Interview
Company Leaders to Create Marketing Content
By
aaron joslow
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My
uncle told me as a kid "that a good idea
isn't worth a dime." Good ideas would only
grow his publishing company if somebody did something
with one.
Your company leaders have millions of dollars
of good ideas, stories, and information in their
heads that prospective clients would love to read.
To cash in, you need to start by interviewing
your leaders.
Here are some key actions for interviewing leaders
to create content for your company's marketing
campaigns.
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Blog
Post:
Smarketing Strategy #2 & Selling to Executives
By
craig elias, shift selling
|
The
second step in my seven step Smarketing (Sales
& Marketing Alignment) strategy is to understand
what makes you win.
Smarketing Strategy #2 – using the Situation,
Target, Plan (STP) framework to align your sales
and marketing efforts – is to analyze sales to
your best customers so you understand what makes
you win.
It’s what I call a Won Sales Analysis™ - aka
Trigger Event Analysis™. You can use this information
to target and reach the best prospects and help
them define the problem, design the solution,
and start developing a relationship before your
competition even knows there is an opportunity.
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What
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- Formal follow-up process for following up with registrants:
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