You have a webinar in 5 weeks. What do you?

If you’re like many marketers I know, you may begin building out the tactical marketing plan. E-mail here, calling there, create some ads in between. Build out the plan! Makes sense, right?

My friend, the ancient Chinese war strategist, Sun Tzu would always say, "Patrick, tactics without strategy is the noise before webinar defeat.”

So much work goes into creating presentations and delivering live events. Don't let it go to waste.

This eBook explains how to develop and showcase exemplary content. Read on to learn how to better demonstrate your expertise, further interest your audience, and generate new clients and prospects.

At Muzeview we strongly believe that industry focus matters. We’ve seen the benefits directly earlier in our careers as accountants and consultants serving clients in the telecoms, technology and financial services industries. More recently we’ve seen the benefits working with professional services firms to enhance their focus and ability to market and serve clients within specific industries.

But believing and seeing are only part of the story. Is there actually a rational analysis for why industry focus matters?