Article:
Stop Thinking Your Writing Isn't Good Enough: Two Strategies
for Powerfully Sharing Your Expertise |
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By Aaron Joslow, Principal
B2B marketing campaigns need meat. A message can't
say, "My firm is great," and stop there.
It must offer value with a white paper, presentation,
e-newsletter, article, post, or research brief. All
of that requires writing. And writing is where many
professionals stumble.
What to do?
Read More
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Case
Study:
How a 10-Tactic Webinar Marketing Campaign Generated Phenomenal
Registration Results |
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By Rally Point Webinars
A creative marketing firm, named one of the "Top Agencies"
in the United States in 2008 and 2009, was eager to grow.
With 25 years of business, the firm had established a reputation
for helping companies launch new products and initiatives.
Unfortunately,
only a small number of potential clients knew of this firm's
sterling reputation.
With
a small opt-in e-mail list and previous marketing efforts
being inbound focused—the firm wanted a reason to reach
out to new potential clients.
Read More
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eBook:
Keeping Good Webinars from Looking Bad: A Practical Guide
for Creating and Showcasing Exemplary Presentations |
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By Rally Point Webinars
So
much work goes into creating presentations and delivering
live events. Don't let it go to waste.
This eBook covers:
-
Essential elements for presentations that engage and
delight your audience
- Examples of companies, presenters, and presentations
that did things right
- Actions for cutting through the clutter to show your
target audience just how good your content is
Download
this eBook today.
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Article:
No Pain, No Gain: Is the Marketing Return Worth the Risk? |
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By Bruce W. Marcus, The Marcus Letter
The
great 1930s New York City Mayor LaGuardia used to say,
"I don't make many mistakes, but when I make one,
it's a beaut."
Marketing
is one of those peculiar art forms in which you don't
know you've made a mistake until well after the deed
is done. What seemed like a good idea at the time may
turn out to be a fiasco. What worked magnificently yesterday
may bomb tomorrow. That's the exciting and interesting
thing about marketing.
Read
More
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Client Webinars |
| New
On-Demand Webinar:
May
13:
Lead,
Prospect, Client: Best Practices For Filling & Managing
the Sales Funnel
|
Fast
Fact |
"Companies conducting 6+ webinars per year find them
more than twice as effective at generating quality leads as
those who conduct 1-2 webinars per year."
9
Management Practices for Exceptional Webinars: Proven Strategies
to Build a Lead-Generation Engine
MarketingProfs.com
|
Testimonial |
"Our experience with Rally Point has been outstanding.
They listened, really listened to what we needed.
"The
end result is just great. We hope to collaborate again in
the future--and we highly recommend this great team."
-John
Verry and Lisa Zorovich,
Principal Security Consultant and Director of Operations,
Pivot Point Security
|
About
Rally Point |
We help professional services firms grow their revenue by
expanding their reach through online events.
We do this by developing content, executing marketing campaigns,
running flawless webinars, and creating sales conversations
for our clients.
www.rallypointwebinars.com |
|
