Hi - Trouble viewing this email? Read it online @ http://www.rallypointwebinars.com/thepoint.htm

Vol. 3, No. 6
May 11, 2011
Expand Your Reach

Article:
Your Presentation and Mr. Potato Head: How to Assemble Parts into an Excellent Presentation

By Aaron Joslow, Principal

Mr. Potato Head and your webinar presentation do have something in common. They both have a distinct structure. If you know what the structure is, you can be more effective at assembling each one into a final, (fun,) quality product.

Let's look at some presentation structures and how to go about creating them.

Read More

Webinar:
Goodbye Boring! How to Get Creative and Engaging with Your Webinar

With Aaron Joslow, Principal

What would your last webinar have been like if it included business cartoons? Sample client dialogue? Or a post-webinar worksheet? There's a whole world of effective—but rarely used—webinar elements available to speakers. Adopt some of them and attendees will stay longer at your webinar, think better of it, and be more interested in hearing from your company again.

Join Aaron Joslow to break out of your presentation routine and learn ideas and tactics other speakers have successfully used to share their thought leadership in the B2B marketplace.

Register Now

Article:
The 4 Ingredients of Effective B2B Segmentation

By Reinier Willems, GrowthPerspective

Effective B2B market segmentation can increase your marketing ROI and bottom-line results. However, in order to deliver results, segmentation must be more than a theoretical exercise.

The 4 prerequisites to effective B2B segmentation can be summarized with a much used, but very relevant quote from Steven Covey: “Begin with the end in mind.” If you set up your segmentation with its practical use in mind, you will also make it an effective one.

Read More

Content Spotlight

On-Demand Webinar

Check it out: Webinar Content Rules with Ann Handley.

Fast Fact

"On average, nurtured leads produce a 20-percent increase in sales opportunities versus nonnurtured leads."

Webinars 2.0: Maximizing Webinars with Social and Interactive Engagement
DemandGen

Case Study
		How One Webinar Campaign Delivered the Best Response Rates in the Past Two Years

Testimonial

"We are constantly impressed at CIRCADIAN by the knowledge, creativity and responsiveness that the team at Rally Point bring to our global marketing challenges. Every time we are ready to move to the next level we find they are ahead of us, with practical solutions ready to implement. Rally Point has saved us from the expense and risk of having to find and manage a first-class VP of Marketing."

Martin Moore-Ede M.D., Ph.D.
Chairman & CEO, CIRCADIAN

About Rally Point

We help professional services firms grow their revenue by expanding their reach through online events.

We do this by developing content, executing marketing campaigns, running flawless webinars, and creating sales conversations for our clients.

www.rallypointwebinars.com

Webinar Delivery | Marketing | List Building | Content Development