Successful Companies Nurture Their Leads Over a Complex, Lengthy Sales Cycle
Industry research from RainToday.com has shown that over 66% of qualified leads take six to twenty-four months to make a purchase. The best companies take advantage of this fact by consistently sending thought leadership content to their leads.
Webinars provide an effective way to do this. They further a lead's trust and confidence in your company's ability to address their needs. Your company is then top-of-mind when the time is right and the budget is there.
We help organizations to produce events with fresh content to nuture leads until they are ready to engage in sales conversations. Throughout these events, we help compile a deep understanding of each prospect through actual engagement.